Story Telling - Basics

'Every "good" story (report) has a beginning, middle, and and end.' 
Broadcasting Basics, Yvonne Cappe

Repetition helps  us  remember - One should write conversationlly. Paint word pictures. I need aim to be creative  with my words, but not WITH THE FACTS!




Broadcast Structure:
Because time is so scarce in broadcasting,  one must give an audience a reason to care about a story. The viewer might sympathize with my story. They may have experienced a similar event. It may be shocking either in the sense of brutality or outrage. The story should have an emotional appeal on some level.


Emotions  are the reasons I  personally get involved in stories and take ownership. 


Broadcast; We write in diamond pattern;


> Start with an introduction


> Fill in the Facts


> Conclusion.


Beginning, Middle and ENDD!!! I must remember these simple Basics.




To begin
One must use your news judgement (critical thinking) to determine the lead. The lead is what is "new" about   the story. How do you decide that? What is the first most important fact?


The second?
Is it in m market broadcast  area?


Is it timely?


Who will be affected?


A journalist must always ask  themselves


'Why do I care?' I Must Care! I Will Care!

News Package - Research

We decided to target young audiences - more specific Target Future Manchester City College Students 14-21. 


Our research is to conduct a research based on set questions and we obtain information and depict it graphically for a younger audience. I am changing my views on young ideas on a younger audience accepting and being a News Package target market.


" an old industry trying to understand a new generation", media snackers.com




 According to a research conducted by the NEWS Association of America (NAA), young people do not want a diluted version of news, they just want it better presented and in more concise offerings with an emphasis on more visual media.

Many people will criticise this as a further separation away from deeper knowledge and tertiary exploration of the issues, although I still remember the 10minute feast Newsround used to serve when I was a kid (and which they still do to this day)—it’s model of balance and how to ‘pitch’ something right.

READING MATERIALS


Paper researched on behavioural studies of Teens on Teen Targeting
I read the paper done by Targeting Teens, Gives me a better understanding on How to target youth.


I am still finding targeting such an audience difficult.


Graph below depicts results done in the United States of young audiences use of modern media. Results clearly show television as front runner with internet usage in a close second.

www.naafoundation.org

According  to NAA, It highlighted the following points Research

Highlights For Teens 12-17

• ␣ Fifty-three percent of teens spend any number of hours reading a newspaper in a given week.
• ␣ Ninety-five percent of teens plan to enter college in the future.
• ␣ Most teens (60%) obtain money from their parents as a source of income.
• ␣ Fifty-six percent of teens have a savings account.
• ␣ Teens spend an average of $107 dollars per week; which includes their own and other people’s money.
• ␣ Eighty-five percent of teens have a computer at home. ␣ Seventy-five percent of teens have access to the Internet at home. ␣ Forty-one percent of teens have purchased something online

http://www.bbc.co.uk/i/b019f5sg/


Source:

• 1."Consumer Insight Shedding light on key prospects.......

Targeting Teens"

<http://www.naa.org/docs/Foundation/Research/Youthmediadna.pdf>

Prepared by NAA Business Analysis & Research Department, Newspaper Association of America©

August 2007

Open Day - Students interview

Today,   am  working with Danny J. I am to continue working on questionnaire for the group interview on the open day? We also have to do a script for the interview on the 23rd of November.

I have started to design a questionnaire for the students attending on the open day.

Here I have tried to search for sample Questions. I see a great opportunity for us to interview prospective students and obtain relevant information regarding to Tuition Fees.

OPEN - Day 23rd

Our goal was to acquire interviews and encourage prospective students to fill questionnaires provided giving us information required.


Group members did not turn up, which left usual two do do the interviews.Only two groups came for the OPenday. We had planned to take a small groups to the Library were we going to conduct interviews, but we  were denied as it would have separated the group which the Prospective students were not willing  to do. We eventually agreed with Ricardo(Tutor) to use the Multi - Camera studio set up which is already in use for the Student Presentation.


Danny Jack took the role of Director in the Gallery which left me on the Ground to greet the groups and give them questionnaires. My role was also to encourage students to be interviewed as a life shoot using the Tricaster. 


Interviews were not good quality as I learnt preparation is very essential. We did 
not get great interviews as Our chosen presenter was not given relevant questions  by us to ask the students. He managed to do his best.


I learnt the importance of having pre-production .  Here is an example of the prospective students we interviewed.

Tuition Fees Research £160000

"On average for all degree courses, those who graduate from university earn on average £160,000 more over their lifetime. This would still seem to indicate that going to university is good value for money. But the net benefit is probably less than people would think."


Do you agree. Do I  agree? Do we agree? Question? Who can afford it? So earning and average of £160000 and incurring a debt of £15000-30000 depending on cost. Worth  I  guess  if it is guaranteed to earn more than £30000 a year  average over a life time. At moment,   too many questions, with no answers. 


This brings me back to   how are Colleges and  Universities currently funded. How do these  roles change. For better or worse. How does this improve quality of lessons. How does this impact Tutors? Pay rise. Or  performance  based. How will it impact Students?    How  will this impact Parents? How will this impact Universities. Will   it create a two or  three tier learning systems. Will it be like  the American System? How will advertising impact us. Commercial adverts in classroom. Advertising  on college websites, students emails, toilets, cafes. Parking fees? Sponsorship? Imagine Apple  sponsoring courses. Will this be bias the degrees? 


Students, will they afford to go study further from home? Or will they study from  home?


Any comments????    Please add
<http://www.bbc.co.uk/news/education-11483638>

Composition

Composition

I have been studying composition usage in Music Video in relation to Directing producing and rendering.  I was intrigued by the directing of Kanye West video at VMA 2010 Awards by Hamish Hamilton.

I personally think this video was creatively executed. Great intro to the song as Hamilton pulls you into the video by using the main camera and having predominantly a white background.

Broadcasting

I am still  trying to get my  head round Broadcasting - mainly  the Journalistic approach. I am intrigued by how much one can accomplish as news broadcaster.


I still see myself as an outsider, not British, but have now almost spent my entire adult life in Manchester. This tears me apart when I watch news documentaries like Panorama.  I enjoy the contents.  Informative yet not much done about each topic tackled. I am caught and annoyed when such topics about forward to public  as news highlighting abuse etc but nothing in my opinion comes out of it.


I have been having an internal debate; torn on how quickly news moves in this country. The quest for news, bull dozing through any items in  its way to take advantage of first to story and originality. I  go deeper beyond  the interview. I ask my self how they coping now? Where they now especially when cameras are not recording.


I am also intrigued by my own  personal opinion on topical  subjects I have strong opinions. 

What is video?

Well, I have never thought about what video is actually is. I have always defined it as digital moving images placed together in sequence to make movie , clip or video.

Dictionary defines it as "Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion."

Not too far from my definition. Still think film and video are related:-) yet recorded on different formats.

I have always thought tape inside the DV was Film. Naive....still confused