Monday 12 December 2011

News Package - Research

We decided to target young audiences - more specific Target Future Manchester City College Students 14-21. 


Our research is to conduct a research based on set questions and we obtain information and depict it graphically for a younger audience. I am changing my views on young ideas on a younger audience accepting and being a News Package target market.


" an old industry trying to understand a new generation", media snackers.com




 According to a research conducted by the NEWS Association of America (NAA), young people do not want a diluted version of news, they just want it better presented and in more concise offerings with an emphasis on more visual media.






Many people will criticise this as a further separation away from deeper knowledge and tertiary exploration of the issues, although I still remember the 10minute feast Newsround used to serve when I was a kid (and which they still do to this day)—it’s model of balance and how to ‘pitch’ something right.



READING MATERIALS


Paper researched on behavioural studies of Teens on Teen Targeting
I read the paper done by Targeting Teens, Gives me a better understanding on How to target youth.


I am still finding targeting such an audience difficult.


Graph below depicts results done in the United States of young audiences use of modern media. Results clearly show television as front runner with internet usage in a close second.


www.naafoundation.org



According  to NAA, It highlighted the following points Research




Highlights For Teens 12-17
  • Fifty-three percent of teens spend any number of hours reading a newspaper in a given week.
  • Ninety-five percent of teens plan to enter college in the future.
  • Most teens (60%) obtain money from their parents as a source of income.
  • Fifty-six percent of teens have a savings account.
  • Teens spend an average of $107 dollars per week; which includes their own and other people’s money.
  • Eighty-five percent of teens have a computer at home. Seventy-five percent of teens have access to the Internet at home. Forty-one percent of teens have purchased something online
http://www.bbc.co.uk/i/b019f5sg/


Source:


  • 1."Consumer Insight Shedding light on key prospects.......
Targeting Teens"

<http://www.naa.org/docs/Foundation/Research/Youthmediadna.pdf>


Prepared by NAA Business Analysis & Research Department, Newspaper Association of America©
August 2007








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