'Every "good" story (report) has a beginning, middle, and and end.'
Broadcasting Basics, Yvonne Cappe
Repetition helps us remember - One should write conversationlly. Paint word pictures. I need aim to be creative with my words, but not WITH THE FACTS!
Because time is so scarce in broadcasting, one must give an audience a reason to care about a story. The viewer might sympathize with my story. They may have experienced a similar event. It may be shocking either in the sense of brutality or outrage. The story should have an emotional appeal on some level.
Emotions are the reasons I personally get involved in stories and take ownership.
Broadcast; We write in diamond pattern;
> Start with an introduction
> Fill in the Facts
Beginning, Middle and ENDD!!! I must remember these simple Basics.
One must use your news judgement (critical thinking) to determine the lead. The lead is what is "new" about the story. How do you decide that? What is the first most important fact?
Is it in m market broadcast area?
Is it timely?
Who will be affected?
A journalist must always ask themselves
'Why do I care?' I Must Care! I Will Care!