The Three A's

ASSUME NOTHING.




Very Very Important in Journalism; Three A's : Accuracy, Attribution, Accountability.


Accuracy
Broadcaster must deal  in facts. These  must be sought out. and presented to inform our audience.  Fact must be accurate; by nature they are truthful. ASSUME NOTHING!
 A "GE" - gross factual error - will not be tolerated.


Attribution
All information gathered for a story must be  attributed. That means someone must be credited with  facts gathered. 
Attribution is not an option. One must  attribute all facts.


Accountability
The public trusts us to be accountable, the story we present  should be  accurate.