Very Very Important in Journalism; Three A's : Accuracy, Attribution, Accountability.
Broadcaster must deal in facts. These must be sought out. and presented to inform our audience. Fact must be accurate; by nature they are truthful. ASSUME NOTHING!
A "GE" - gross factual error - will not be tolerated.
All information gathered for a story must be attributed. That means someone must be credited with facts gathered.
Attribution is not an option. One must attribute all facts.
The public trusts us to be accountable, the story we present should be accurate.